...G. Larsen; D. O'Reilly; Terry O'Sullivan Purpose The purpose of this paper is to explore the use of Conversation Analysis methods in arts marketing research. Design/methodology/approach Eight telephone interviews are conducted with members of the audience of a regional UK symphony orchestra...

... and conversation analysis to investigate the social and sequential organisation of people's action and interaction. The fragment discussed as part of this paper sheds light on the social and interactional production of people's response to and experience of exhibits. Findings The detailed analysis of one video...