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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2011) 5 (3): 247–254.
Published: 09 August 2011
... image building Destination branding Country branding Tourism development The general branding literature is fragmented and lacks a model that describes brand building activities of the company (Wallström et al., 2008). Destination branding research, in particular, is also in need...

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