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Keywords: Creative thinking
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Journal Articles
Special issue on creative methods of inquiry in arts marketing
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2010) 4 (1): 3–7.
Published: 30 March 2010
... at: G.L.Larsen@bradford.ac.uk © Emerald Group Publishing Limited 2010 Marketing Research Research methods Creative thinking Arts marketing and consumption research is an exciting and lively field that is rich in potential academic and practitioner insights. The arts offer rich symbolic...
