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Keywords: Destination image building
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Journal Articles
From destination image building to identity‐based branding
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2011) 5 (3): 247–254.
Published: 09 August 2011
... performance. Figure 1 A grounded model of destination image building and identity‐based branding Received: June 2009Revised: February 2010Accepted: May 2010The author would like to acknowledge Professor Raija Komppula for her guidance throughout the development of the related...
