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Keywords: Digital marketing
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2019) 13 (4): 473–486.
Published: 25 October 2019
...Lambros Tsourgiannis; Stavros Valsamidis Purpose The purpose of this paper is to explore the attitudes of tourists toward digital marketing applications related to peer-to-peer short-term rental services within the sharing economy in the tourism sector. It aims to identify the factors that make...
