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Keywords: E-loyalty
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2019) 13 (1): 16–36.
Published: 24 May 2019
... the variables that define website quality regarding museum websites towards achieving e-loyalty, trust and perceived control. Design/methodology/approach The sample comprised 305 valid online questionnaires, collected from a panel survey using a quota-sampling technique. The proposed model was tested using...
