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Keywords: Eco-accommodations
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2016) 10 (4): 410–423.
Published: 03 October 2016
...Johanna Zanon; Karin Teichmann Purpose This paper aims to examine how different levels of message appeals, message sources and social norms influence the purchase (i.e. booking) intention of eco-accommodations. Design/methodology/approach The proposed hypothesis was tested using a 2 (message...
