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Keywords: Eco-conscious
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2021) 15 (3): 384–398.
Published: 09 July 2021
... in travelling due to the fear of Covid-19 on travel intentions to such coffee/tea tourism destinations. Design/methodology/approach Using the theory of planned behaviour as a basis for this study’s framework, data was gathered from 302 eco-conscious Generation Y and Z consumers via an online survey. Partial...
