... Tourists Tourism management Marketing strategy Economic impact Community development Accommodation taxes A‐taxes In general, the most successful festivals and special events can provide measurable positive economic benefit to their host community. To do so, a festival must elevate its...

... Tourism Hotels Income Local economies Entertainment Economic impact Community development Promotion The measurement of the economic contribution of festival and special events is far from an exact science. The intent of the following discussion is not to instruct on nor critique the methods...

... invited to participate in a draw for a prize. Sporting events Economic sectors Hospitality Festivals Visitor spending Event segmentation Economic impact Leisure activities Gratton and Taylor (2000) define this type of event as a “type C” sporting event (i.e. an irregular, one‐off...

... Beach less than one time per year. Consequently, the economic impact of the festival, in terms of new spending, was relatively small compared to the total amount of tourist spending by all tourists at the festival. Originality/value The study provides an example of an event for which new tourist...

... for the event and have historically attended Myrtle Beach less than one time per year. Consequently, the economic impact of the festival, in terms of new spending, was relatively small compared with the total amount of tourist spending by all tourists at the festival. Originality/value The study provides...