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Keywords: Event experience
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2017) 11 (2): 193–210.
Published: 05 June 2017
... perspective) that reflects whether the experience produces actions (such as purchase, recommendation or return). This framework could fit the concept of the event experience, if it is thought of as a subjective interaction with a set of sensory and emotional elements offered by the event (Ayob et al...
