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Keywords: Expectations
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2015) 9 (2): 168–182.
Published: 01 June 2015
... communications theory, that is all factors identified in this study can be considered to be part of the brand identity of the hotel; local culture can introduce variables that may be outside the scope of international standards; and information on local expectations and preferences can inform advertising...
