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Keywords: Experiential attribute
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Journal Articles
A cross-national study on restaurant attributes between Korea and China
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2019) 13 (2): 167–182.
Published: 19 June 2019
... consumption motivation were more sensitive to the experiential attributes than to the functional attributes of a restaurant. In addition, those customers with utilitarian consumption motivation were more influenced by functional attributes than by experiential attributes. However, these relationships differed...
