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Keywords: Factor analysis
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2019) 13 (3): 273–287.
Published: 02 October 2019
... technique at the HPMM. A statistical analysis through the use of factor analysis revealed seven motivational factors. Findings Novelty and knowledge seeking, remembrance and curiosity were identified as the three main motives for visiting HPMM. Novelty and knowledge seeking was found to be the main...
