...Erol Duran; Bahattin Hamarat; Emrah Özkul Purpose – The purpose of this study is to propose a sustainable festival management model (SFMM) drawing on data from the International Troia Festival, Çanakkale, Turkey. Design/methodology/approach – Three research techniques were used in the study...

... normally associated with celebration and festivity accounts for only 8 per cent of total spend. Research limitations/implications Findings are derived from a single event, but are consistent with other work, suggesting that inadequate attention is given to opportunities for festive celebration...

...Bing Pan; Tzung‐Cheng Huan; Eunmi Sohn; Jingxue (Jessica) Yuan Purpose The purpose of this paper is to provide psychographic and demographic profiles of people interested in culinary tourism. Design/methodology/approach The study was conducted in the First Lubbock Wine Festival in Texas...

... festival locations. Of the 308 festival participants approached at random and asked to participate, 264 agreed to participate (86 percent response rate). Upon further inquiry, only 47 percent of those agreeing to participate were found to be from zip codes outside of the Horry/Georgetown County “Grand...

...Elspeth Frew; Jane Ali‐Knight Purpose The purpose of this paper is to establish the image and associated impression of atmosphere created by independent theatres at two fringe festivals namely, Edinburgh Fringe Festival and Melbourne Festival Fringe. Design/methodology/approach The paper...

...‐events, but rarely in religious mega‐events. Martina G. Gallarza can be contacted at: martina.gallarza@uv.es © Emerald Group Publishing Limited 2009 Calendar events Festivals Modelling Marketing Modern approaches to consumer behavior research suggest that experiences shape...

...Huei‐Ju Chen; Chin‐Tarn Lee; Szu‐Chi Yang; Henry Y. Lo Purpose This study is interested in the tourist satisfaction of Kenting Wind Chime Festival, as well as in tourist's characteristic and their revisiting commitment. The purpose is to survey customer satisfaction, which has significant...

..., these practices are explored for the nuances of this subculture and the Mardi Gras event myth. © Emerald Group Publishing Limited 2008 United States of America Tourism Collectivism Culture Festivals Myths Just as Princess Stephanie and Princess Caroline were trained for their duties from...

...Meg Houghton Purpose To provide a better understanding of the relationship between wine festivals, winery visitation and wineries in order to determine whether wine festivals are an effective promotional tool. Design/methodology/approach Primary data identifying the characteristics of festival...