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Keywords: Fixed menu
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2020) 14 (4): 565–577.
Published: 19 August 2020
.../approach The joint model of PSM and ABC is applied to the fixed menu pricing analysis of a typical medium-small Italian restaurant. Findings The outcomes confirm the potential of the activity-based pricing approach for supporting pricing decision-making in the small and medium-sized restaurants...
