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Keywords: Green gap
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2016) 10 (4): 410–423.
Published: 03 October 2016
... with low green values are confronted with emotional instead of rational appeals. Based on this finding, it can be argued that emotional message appeals have a greater influence on promotional effectiveness of eco-friendly accommodations than rational appeals. Source credibility Social norms Green...
