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Keywords: Green purchase attitude
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2020) 14 (1): 63–82.
Published: 05 February 2020
...–belief–norm theory of environmentalism. The collection of 248 questionnaires was followed by subsequent empirical testing of the proposed hypotheses, which was performed using SPSS and AMOS. Findings The resulting outcomes show a significant positive relationship between green purchase attitude...
