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Keywords: Guided tours
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2018) 12 (3): 257–276.
Published: 10 October 2018
...Melissa-Vasiliki Alexiou Purpose The purpose of this paper is to explore the influence of the experience economy and co-creation concepts on guided tours (GTs) and to analyze the process of the on-site (co-)creation of experience between the service provider and the consumer taking into account...
