...Joseph O'Leary; Tzung‐Cheng Huan; Metin Kozak; Levent Karadag Purpose The purpose of this study is to learn about data structures in relation to decisions about family travel being influenced by sellers (i.e. agents), spouses/partners, spouse, kids and friends/relatives (i.e. influencing units...

...Leonardo Dioko; Rich Harrill; Felicitas Evangelista; Leonardo A.N. Dioko Purpose This study seeks to examine the effect of two types of social influence, normative and informational, on travelers' perceptions of a destination's brand equity. Design/methodology/approach A brand equity...

...Kenneth Hyde; Alain Decrop; Ya'arit Bokek‐Cohen Purpose This paper aims to uncover the relationships between marital power and influence strategies used during couples' vacation decision processes. Marital power includes two dimensions: the first dimension is objective and composed of actual...