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Keywords: Information completeness
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2019) 13 (4): 505–523.
Published: 17 October 2019
...Zazli Lily Wisker; Djavlonbek Kadirov; Catherine Bone Purpose This study aims to examine the factors that influence peer-to-peer online host advertising effectiveness (POHAE). The study posits that POHAE is a multidimensional construct supported by emotional appeal, information completeness...
