...Gianna Moscardo Purpose – This paper aims to address the question – is heritage interpretation an effective tool in tourism? Design/methodology/approach – The author takes a critical stance seeking to identify and evaluate key assumptions and questions about the nature and effectiveness...

... attention is paid to the role of interpretation in shaping these experiences. Design/methodology/approach A qualitative research method was employed, involving in‐depth interviews with Australians who had visited Gallipoli in a range of circumstances. Findings Australians visit Gallipoli...