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Keywords: Law
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2009) 3 (1): 33–53.
Published: 27 March 2009
..., Japan and Singapore). The study examines the cross‐purchasing of travel destinations. It applies an established empirical generalization, the duplication of purchase law (DPL) to frame hypotheses and contextualize results. Findings The overall results are consistent with the DPL. Destination brands...
