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Keywords: Loyalty program
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Journal Articles
Exploring effects of hotel chain loyalty program
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2014) 8 (4): 375–387.
Published: 30 September 2014
...Pedro Pimpão; Antónia Correia; João Duque; José Carlos Zorrinho Purpose – The main purpose of this work is to evaluate the long-term effectiveness of a hotel’s chain loyalty program from a behavioral perspective. Design/methodology/approach – A Dirichlet model was estimated to assess...
