...Benjamin Garner; Cesar Ayala Purpose The purpose of this paper is to examine farmers’ market consumer behavior through a regional food and culinary tourism lens to see the ways these festive and atmospheric markets can be used to develop a regional brand or identity surrounding food production...

... revealed that, although cultural events organized by hotels were not a selection factor, these were attended by the majority of guests, who felt valued for being asked for feedback by the hotels and were more influenced by marketing communications within the establishments than by word-of-mouth...

... conducted semi-structured interviews with professionals from two destination marketing organisations (DMOs) directly responsible for marketing the Gold Coast to Arab visitors. Findings – Key findings indicate that the DMOs sought to portray a strong destination brand to Arab visitors, specifically...

... compiled for this special issue on destination branding and marketing. Design/methodology/approach A general review of literature is undertaken guided by an epistemological approach to knowledge thus far generated by the destination branding field, consistent with the recommendation of Tribe...

... of Maltese tourism authorities to actively seek new markets beyond the apparently dependable British one. Yet a severe downturn in tourist arrivals in the early 1980s exposes this over‐dependence on British mass‐market tourism. In 1988, in an effort to stimulate a recovery, a newly elected government...

...Keith G. Brown; Jenny Cave; Fredrick M. Collison; Daniel L. Spears Purpose This paper aims to focus on evaluating what cultural, heritage, and historical resources exist in the Republic of the Marshall Islands (RMI) and how these resources can advance tourism development and marketing. Design...

...Keith G. Brown; Jenny Cave; Leanne Fullerton; Kathleen McGettigan; Simon Stephens Purpose This paper aims to examine the integration of management and marketing practices at heritage sites in Ireland. Design/methodology/approach The research process involved: phase one, a survey of 224...

... literature pertinent to the marketing of cultural and heritage tourism products at island destinations around the globe. Second, the contributions made to this field by the authors in this volume and their implications for theory, industry dynamics and tourism product as well as to island communities...

...G. Larsen; D. O'Reilly; Gretchen Larsen; Daragh O'Reilly Purpose The purpose of this Editorial is to introduce the reader to the changing environment of arts marketing, which poses challenges to researchers and necessitates creative methods of inquiry. Design/methodology/approach The Editorial...

...G. Larsen; D. O'Reilly; Anthony Patterson Purpose The purpose of this paper is to explore introspection in marketing research, its controversial origins, its positioning as an art form, the possibilities and the pitfalls of research based on this method, and how to successfully enter into its...

...Juergen Gnoth; Luisa Andreu; Metin Kozak; Ignacio Rodríguez del Bosque; Héctor San Martín; Jesús Collado; María del Mar García de los Salmones Purpose As there is still only limited research about expectation formation in destination marketing, the aim of this paper is to enhance this body...

..., although the findings are only related to volunteers at religious events. Practical implications For destination marketing managers, this study can throw light on the profile of volunteers for event marketing and how they behave in their own experience as relevant stakeholders in the organization...

...Ute Jamrozy Purpose The purpose of this paper is to suggest a shift in the tourism marketing paradigm away from economic profit priorities toward sustainability. The sustainability approach adopts a holistic, integrated view of marketing, considering social equity, environmental protection...