... Tourists Tourism management Marketing strategy Economic impact Community development Accommodation taxes A‐taxes In general, the most successful festivals and special events can provide measurable positive economic benefit to their host community. To do so, a festival must elevate its...

... and describe for the specific case. Greece Acropolis Heritage Curators Marketing strategy Marketing communications Major historic sites in most countries are under official ownership or stewardship (Johnson and Thomas, 1995 ; McManamon and Hatton, 2000). Public agencies and organisations...

... a marketing bonanza on this small island of 138,000, lives and breathes in the hearts and minds of many a visitor. © Emerald Group Publishing Limited 2011 Tourism Marketing strategy Narratives Early in a chapter titled “From marketing to placemaking” from their book Authenticity...