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Keywords: Mega‐event image
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2011) 5 (3): 235–246.
Published: 09 August 2011
... involves the relationship of the country image evaluation to the evaluation of the Olympic Games. Originality/value This paper addresses a gap that exists in image‐based research on mega‐events. In particular, this study explores mega‐event image in the context of the host country and destination...
