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Keywords: Membership
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2014) 8 (1): 74–91.
Published: 25 February 2014
...Anna Karin Olsson; Martin Gellerstedt Purpose – The purpose of this paper is to contribute to the growing field of membership research by applying a relationship marketing perspective on members in tourism settings. Focus is on exploring why consumers are members (motivational dimensions) and how...
