Keywords: Multilingual textual analysis
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2021) 15 (2): 125–130.
Published: 07 January 2021
...Makoto Nakayama; Yun Wan Purpose The purpose of this paper is to call researchers’ attention to cross-cultural research using online consumer reviews and multilingual textual analysis. Design/methodology/approach The authors discuss a selected literature review and the highlight of the four...

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