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Keywords: Multiple case study
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2021) 15 (3): 413–427.
Published: 07 June 2021
... museums were purposefully selected as a sample group for the study. As tea and coffee museums that are benefiting from user-generated content (UGC) are limited, a qualitative multiple case study method has been chosen to enrich more comments and obtain more data. For the data gathering, as a UGC platform...
