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Keywords: Music festival attendees
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2021) 15 (4): 580–597.
Published: 28 June 2021
... and Cunningham, 2001). Knowledge of attendee loyalty provides valuable information on how music festivals can attract and retain visitors, vital from a sustainability perspective. Research by Kruger and Saayman (2017 , 2019) confirmed that loyalty is music festival attendees’ primary behavioural intention...
