Keywords: Negative image
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2020) 14 (4): 507–523.
Published: 14 May 2020
...Fernando Rey Castillo-Villar Purpose Developing an effective destination branding strategy in places that have a negative image is still a difficult challenge to overcome for place marketers. Therefore, the purpose of this paper is to analyze how developing and promoting a new cuisine can...

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