... Strand” tourist area. These 145 festival participants were administered surveys. Findings Less than 30 percent of total tourist spending at the festival is attributable to new tourists – those who specifically traveled to the destination primarily for the event and have historically attended Myrtle...

... outside of the Horry/Georgetown County “Grand Strand” tourist area. These 145 festival participants were administered surveys. Findings Less than 30 percent of total tourist spending at the festival is attributable to new tourists – those who specifically travelled to the destination primarily...