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Keywords: Nightlifescape
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Journal Articles
Sensory inputs in tourists’ nightlife experiences – a study of Bangkok, Kuala Lumpur and Singapore
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2020) 14 (2): 259–272.
Published: 10 February 2020
...), a thoughtful selection for the drink menu is necessary. When possible, a signature drink should be invented and promoted for each place. With the projection and promotion of tourist destinations as nightlifescapes, a sensory marketing approach should be considered. For example, nightlifescapes could...
