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Keywords: Online ratings behavior
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Journal Articles
Do expectations towards Thai hospitality differ? The views of English vs Chinese speaking travelers
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2021) 15 (1): 43–58.
Published: 01 December 2020
...Raksmey Sann; Pei-Chun Lai Purpose This paper aims to shed light on differences in the patterns of online rating behavior that Chinese- and English-speaking travelers adopt when making hotel reviews on TripAdvisor. Design/methodology/approach A dual analysis was conducted on 800 online reviews...
