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Keywords: Performance
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2017) 11 (3): 297–308.
Published: 07 August 2017
...Javad Khazaei Pool; Masood Khodadadi; Ezat Amirbakzadeh Kalati Purpose The purpose of this paper is to examine how internal marketing orientation affects balanced scorecard outcomes (financial performance, customer, internal process, learning and growth) in a small service businesses context...
