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Keywords: Personal values
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Journal Articles
Impact of personal values on customer satisfaction and word of mouth for luxury hotel service consumption in Confucian culture: evidence from Vietnam
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International Journal of Culture Tourism and Hospitality Research (2021) 15 (4): 509–521.
Published: 10 June 2021
...Nguyen Thi Cam Le; Vo Thi Quy; Hoang Thi Kim Quy Purpose This research aims to investigate the effect of personal values on customer satisfaction and whether positive experiences lead to positive word of mouth (WOM) about the luxury hotel service from the Confucian perspective. Design...
