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Keywords: Phuket
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2022) 16 (1): 259–275.
Published: 18 October 2021
...Chayanon Phucharoen; Tatiyaporn Jarumaneerat; Nichapat Sangkaew Purpose Based on big data analytical and statistical techniques, this study aims to examine tourists’ shopping experiences at department stores and street markets in Phuket. Design/methodology/approach A Naïve Bayes machine...
