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Keywords: Place marketing
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Journal Articles
What can a municipality offer to its residents? Value propositions and interactions in a place context
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2016) 10 (1): 24–37.
Published: 07 March 2016
...Lisa Källström; Christer Ekelund Purpose – The purpose of this paper is to explore the role of the municipality in the place marketing context and to describe how municipalities work on making their place good to live in. The study rests on abductive reasoning whereby service-based logic forms...
Journal Articles
Exploring managerial perceptions of place brand associations in the US Deep South
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2016) 10 (1): 53–69.
Published: 07 March 2016
... managers how and why they do what they do. Finally, the study puts into action Gertner and Kotler’s (2004) framework for assessing corrective measures for a negative brand image. © Emerald Group Publishing Limited 2016 USA Place marketing Place branding Participation Negative brand...
Journal Articles
It all began with a kiss, or when packaging sells a country
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2011) 5 (4): 383–395.
Published: 11 October 2011
... on the La Campofilone Egg Pasta package. This story lets the reader envision a cute little town with a refreshing sea breeze that prompted a creative approach to pasta making. Marketplace mythology Country of origin Packages Food Geographic imagination “Made in” label Place marketing Product...
