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Keywords: Preference
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2020) 14 (1): 44–62.
Published: 08 October 2019
... (dream, hospitality and style) in terms of construct, convergent, discriminate, nomological and predictive validity. The findings also suggest that while authenticity acts as a SCBH antecedent, pleasant arousal and preference represent SCBH consequences. Originality/value By developing and validating...

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