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Keywords: Psychographic segmentation
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2021) 15 (4): 580–597.
Published: 28 June 2021
... Festival in Johannesburg, South Africa, in 2018. A simple random sampling method was used within a stratified sampling method, and 408 questionnaires were obtained. Findings Three psychographic segmentation variables were used: motives for attending the event (novelty, escape and socialization...
