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Keywords: Purchase intention
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2019) 13 (4): 505–523.
Published: 17 October 2019
..., advertising creativity and social responsibility practices influencing purchase intention and positive word of mouth. Perceived value is hypothesised as the moderating variable for the relationship between POHAE and purchase intention. Design/methodology/approach Quantitative data were collected from New...
