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Keywords: Repeat purchase behavior
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Journal Articles
Exploring effects of hotel chain loyalty program
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2014) 8 (4): 375–387.
Published: 30 September 2014
... knowledge of customers’ needs and wants (Sharp and Sharp, 1997). CRM Loyalty program Customer loyalty Dirichlet model Repeat purchase behavior © Emerald Group Publishing Limited 2014 Pedro Pimpão can be contacted at: pedro_pimpao@hotmail.com Further, the hotel chain’s market...
