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Keywords: Reputation system
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2019) 13 (4): 370–383.
Published: 24 June 2019
... of trust based on references or ratings. In this sense, the reputation systems on the p2p platforms respond to the risks that dealing with strangers can entail (Resnick and Zeckhauser, 2002). The uncertainty perceived by the buyer refers to the extent to which they are unable to foresee in detail...

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