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Keywords: Research methods
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Journal Articles
Non‐response bias in internet‐based advertising conversion studies
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2012) 6 (4): 340–355.
Published: 05 October 2012
... Conversion analysis Non‐response bias Surveys Research methods Tourism researchers have developed a variety of methods to assess the effectiveness of advertising campaigns (Kim et al., 2005 ; McWilliams and Crompton, 1997 ; Siegel and Ziff‐Levine, 1990 ; Woodside and Ronkainen, 1984...
Journal Articles
One legacy of Mazanec: binary questions are a simple, stable and valid measure of evaluative beliefs
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2012) 6 (4): 316–325.
Published: 05 October 2012
..., which are used for the segmentation task. © Emerald Group Publishing Limited 2012 Survey design Answer format Binary Multi‐category Stability Concurrent validity Speed of completion Measuring evaluative beliefs Research methods Attitude surveys Mazanec also includes...
Journal Articles
Special issue on creative methods of inquiry in arts marketing
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2010) 4 (1): 3–7.
Published: 30 March 2010
... at: G.L.Larsen@bradford.ac.uk © Emerald Group Publishing Limited 2010 Marketing Research Research methods Creative thinking Arts marketing and consumption research is an exciting and lively field that is rich in potential academic and practitioner insights. The arts offer rich symbolic...
