..., management or marketing. In the case of asking if inbound tourists will return, knowing the percent likely to return may appear to be of obvious value. However, assume year after year the percent specifying returning is 96 percent or above (see Table I). Do you need the return intention data year after year...

.... For example, while Wang et al. show data on return intention collected in Taiwan are misleading, what they see as learned may be open to challenge. The co‐editors feel that Wu et al. scratch the surface on important matters. One can hope constructive discussion follows. Finally, the co...