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Keywords: SFMM model
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2014) 8 (2): 173–193.
Published: 02 June 2014
... Sustainability Festivals International Troia Festival SFMM model Festivals are universally important in that they play social and cultural roles, and so they have increasingly been created and promoted as tourist attractions. They are also viewed as tools of marketing and destination image making...
