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Keywords: Sabah
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Journal Articles
Tour operator perspectives on responsible tourism practices: a case of Kinabalu National Park, Sabah
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2016) 10 (2): 121–137.
Published: 06 June 2016
... with 25 tour operators guiding tours in Kinabalu Park, Kota Kinabalu, Sabah. Findings The paper uses push and pull motivation theory to explain motivation in practising responsible tourism. The findings show that push factors are more significant to tour operators as compared to pull factors. The key...
