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1-6 of 6
Keywords: Segmentation
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Journal Articles
Emotions and visitors’ satisfaction at a museum
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2014) 8 (4): 420–431.
Published: 30 September 2014
...Giacomo Del Chiappa; Luisa Andreu; Martina G. Gallarza Purpose – This research aims to investigate whether emotions can be considered as a suitable variable to segment visitors at a museum. Furthermore, it seeks to analyse whether emotions influence visitor satisfaction and whether this depends...
Journal Articles
Who are the culinary tourists? An observation at a food and wine festival
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2013) 7 (2): 118–131.
Published: 31 May 2013
... of culinary tourists, this study extends the existing body of research by segmenting culinary tourists based on motivations while making travel decisions. © Emerald Group Publishing Limited 2013 Tourism research Tourism management Tourists Demographics Psychology Psychographics Culinary...
Journal Articles
Mapping segments accessing user‐generated content and website applications in a joint space
Available to Purchase
International Journal of Culture Tourism and Hospitality Research (2012) 6 (4): 389–404.
Published: 05 October 2012
...Andreas H. Zins; Sara Dolnicar; Margit Kastner; Brigitte Stangl Purpose The relevant literature suggests that website designers should consider the needs of their target groups. This study aims to show the importance of certain website content/applications as perceived by specific user segments...
Journal Articles
North Atlantic island destinations in tourists' minds
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International Journal of Culture Tourism and Hospitality Research (2012) 6 (2): 114–123.
Published: 01 June 2012
...) and question 22 asks about participants' satisfaction with their trip to Iceland. © Emerald Group Publishing Limited 2012 Image Perceptual mapping Segmentation Positioning Island destinations Tourism Market position Iceland Increasing internationalization leads to increased...
Journal Articles
Taiwan's MICE visitors: business, leisure and education dimensions
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International Journal of Culture Tourism and Hospitality Research (2012) 6 (1): 21–33.
Published: 23 March 2012
... or segments. The aim is to establish results with relevance to Asian destinations and with some more general applicability. Design/methodology/approach Based on the literature and expert input a questionnaire was designed and pretested. Using convenience sampling, data were collected from MICE visitors...
Journal Articles
Segmenting destinations: in the eyes of the stakeholders
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International Journal of Culture Tourism and Hospitality Research (2011) 5 (3): 255–268.
Published: 09 August 2011
...Leonardo Dioko; Rich Harrill; Aaron Tkaczynski; Sharyn Rundle‐Thiele Purpose This paper aims to recommend a two‐step approach to destination segmentation that incorporates the views both of multiple stakeholders and of tourists. Design/methodology/approach Step one applies a case study...
