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Keywords: Service brand process
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2014) 8 (4): 446–461.
Published: 30 September 2014
...Hugo Skaalsvik; Bjørn Olsen Purpose – The purpose of the paper is to examine the service branding process of the historic tourist attraction, the Norwegian Coastal Voyage (Hurtigruten). Design/methodology/approach – A qualitative design guided the research and the research instrument...
