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Keywords: Service innovation
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Journal Articles
International Journal of Culture Tourism and Hospitality Research (2017) 11 (3): 372–391.
Published: 07 August 2017
... and tourists’ adoption intention have been examined in context of co-created service innovation that limits the generalizability of the results to other industries. A few other limitations are also discussed. Practical implications The findings of this study guides the policy planners and e-travel company...
